“Hear it from the Experts!!!” is a lecture series created by the William C. Adams Public Relations Student Society of America (PRSSA) chapter at Florida International University (FIU). The purpose of this series is to help public relations majors understand the difference between the separate fields of PR as well as build relationships with professionals in their fields of interest. This education will help our members decide which direction they would like to go in after graduation and leading to that day.
As a mission expansion to this series, the FIU PRSSA executive board (E-board) has created this blog to give its’ members direct access to these professionals after their specific lectures are completed.
We will use the amount of activity and interactivity on this blog to determine how successful each lecture was, the popularity of specific lecturers and topics, what fields members would like more information about and other topics members are interested in researching.
This blog will also be used to give professionals incentive to volunteer for the series by creating duplication between their sites and our blog. We will analyze all of this information by analyzing the number of clicks on individual speakers’ pages as well as the number of visits by members and in what time increments.
By determining the stickiness of this blog, the FIU PRSSA E-board will be able to better serve our members throughout the “Hear it from the Experts!!!” series as well as within all other chapter development and professional development activities.
Monday, January 12, 2009
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