Tuesday, January 27, 2009
Burson-Marsteller.Com, Why it Works!!!
Burson-Marstellar.Com works because it has to work. This global public relations industry prides itself on "providing strategic counsel in the digital age." The site is user friendly in not only it's content, but also it's layout. For example, the search box is in the top right corner, where search boxes should be. Should, meaning expected based on most popular websites. In addition, all tabs are self explanatory and the logo appears in the same spot on each page to show users that they are still within the confines of the site. This site is also interactive and eye-catching. It includes a blog by all of its' associates (including Harold Burson), videos and podcasts.
Monday, January 26, 2009
Social Networking and Making Money
Written by Jon Swartz of USA Today, "Social-networking sites work to turn users into profits," tells the reader not only why it is important for social networks to start turning profits, but also how they do it. "Big-name advertisers are drooling over millions of young, affluent consumers who are spending more time on their online profiles than in front of TV and movie screens," Swartz says.
One of the main issues with current social networks is that they are "walled gardens." This means that users must have separate profiles, passwords and usernames for all of their accounts with the same friends. This forces users to choose between social networks. For example, "I am a MySpace person," is a common phrase used among social networkers. This phrase is used to separate MySpace and facebook "people" in the same way that MAC and PC users are separated.
Because social networking sites are "unlike e-commerce sites and search engines, they offer a more intimate setting for friends to share information," they cannot make money in exactly the same ways that other sites do so.
For example, "MySpace last month forged partnerships with major record labels Sony BMG Music Entertainment, Warner Music Group and Vivendi's Universal Music Group to offer its 117 million members tickets, ring tones and artist merchandise." In my opinion, the reason why this was so successful is that the majority of MySpace people share one common interest, music. In fact, there is a separate site called, MySpace music that is conveniently merged with MySpace making the site user friendly for loyal MySpace music lovers.
"If you have the right audience and the right engagement, you can build a real media business," says Tina Sharkey, CEO of BabyCenter.
To read the article, "Social-networking sites work to turn users into profits," you can visit here.
One of the main issues with current social networks is that they are "walled gardens." This means that users must have separate profiles, passwords and usernames for all of their accounts with the same friends. This forces users to choose between social networks. For example, "I am a MySpace person," is a common phrase used among social networkers. This phrase is used to separate MySpace and facebook "people" in the same way that MAC and PC users are separated.
Because social networking sites are "unlike e-commerce sites and search engines, they offer a more intimate setting for friends to share information," they cannot make money in exactly the same ways that other sites do so.
For example, "MySpace last month forged partnerships with major record labels Sony BMG Music Entertainment, Warner Music Group and Vivendi's Universal Music Group to offer its 117 million members tickets, ring tones and artist merchandise." In my opinion, the reason why this was so successful is that the majority of MySpace people share one common interest, music. In fact, there is a separate site called, MySpace music that is conveniently merged with MySpace making the site user friendly for loyal MySpace music lovers.
"If you have the right audience and the right engagement, you can build a real media business," says Tina Sharkey, CEO of BabyCenter.
To read the article, "Social-networking sites work to turn users into profits," you can visit here.
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