Tuesday, January 27, 2009
Burson-Marsteller.Com, Why it Works!!!
Burson-Marstellar.Com works because it has to work. This global public relations industry prides itself on "providing strategic counsel in the digital age." The site is user friendly in not only it's content, but also it's layout. For example, the search box is in the top right corner, where search boxes should be. Should, meaning expected based on most popular websites. In addition, all tabs are self explanatory and the logo appears in the same spot on each page to show users that they are still within the confines of the site. This site is also interactive and eye-catching. It includes a blog by all of its' associates (including Harold Burson), videos and podcasts.
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Clean, usable, interactive. This is a nice site. It is interesting that this site has a more tradition look at feel as opposed to another site for an interactive web page design house. (See Mariana's blog post:
ReplyDeletehttp://specialtopicsinnewmedia.blogspot.com/2009/01/interactive-website.html)