According to Hernandez and Minor (2003), "Advergaming is the use of electronic games to deliver advertising messages in order to build brand awareness, to offer product information, and to provide a means to compare similar products, for the purpose of developing lasting exchange relationships with the customers."
The beauty of advergaming is that most games are made with a demographic already in mind. Meaning, if companies know that Grand Theft Auto is meant for young boys into destruction and cars, they know to sell space to race car and alcohol companies. And since most of the unique gaming ideas are now taken, console companies now have the opportunity to partner with television networks to create games that will have a guaranteed audience based on known ratings. As we all know, the new millennium is all about collaboration!
The Desperate Housewives game is one example of a collaboration between ABC and PC CD.
What makes this game effective is not only its guaranteed audience based on video game savvy television show fans, but also the interactivity that it introduces. What seems to be just another SIMS-like game, gives you adventure and a soap opera all at the same time. This game is based on a new housewife that moves into the neighborhood and starts her dramatic life by interacting with the well-known Desperate Housewives characters, choosing her house and wardrobe, and going on adventures. The game player is the new chic! The game lures bored video game fans into the show by giving them a fantasy life filled with drama and adventure. It keeps the Desperate Housewives fans hooked by allowing them to become part of the show and choose their fantasy life from the beginning while they answer trivia about their favorite show.
Sunday, April 5, 2009
Repost: 10 Facts About Micro-Blogging
The following facts about micro-blogging come from Mindy McAdams, her site, Teaching Online Journalism, is dedicated to student communicators. The article can be found at http://mindymcadams.com/tojou/2008/twitter-mumbai-and-10-facts-about-journalism-now/.
10 Facts About Micro-Blogging
1.Breaking news will be online before it’s on television.
2.Breaking news — especially disasters and attacks in the middle of a city — will be covered first by non-journalists.
3.The non-journalists will continue providing new information even after the trained journalists arrive on the scene.
4.Cell phones will be the primary reporting tool at first, and possibly for hours.
5.Cell phones that can use a wireless Internet connection in addition to a cellular phone network are a more versatile reporting tool than a phone alone.
6.Still photos, transmitted by citizens on the ground, will tell more than most videos.
7.The right video will get so many views, your servers might crash (I’m not aware of this happening with any videos from Mumbai).
8.Live streaming video becomes a user magnet during a crisis. (CNN.com Live: 1.4 million views as of 11:30 a.m. EST today, according to Beet.tv.)
9.Your print reporters need to know how to dictate over the phone. If they can get a line to the newsroom, it might be necessary.
10.Your Web team must be prepared for this kind of crisis reporting.
10 Facts About Micro-Blogging
1.Breaking news will be online before it’s on television.
2.Breaking news — especially disasters and attacks in the middle of a city — will be covered first by non-journalists.
3.The non-journalists will continue providing new information even after the trained journalists arrive on the scene.
4.Cell phones will be the primary reporting tool at first, and possibly for hours.
5.Cell phones that can use a wireless Internet connection in addition to a cellular phone network are a more versatile reporting tool than a phone alone.
6.Still photos, transmitted by citizens on the ground, will tell more than most videos.
7.The right video will get so many views, your servers might crash (I’m not aware of this happening with any videos from Mumbai).
8.Live streaming video becomes a user magnet during a crisis. (CNN.com Live: 1.4 million views as of 11:30 a.m. EST today, according to Beet.tv.)
9.Your print reporters need to know how to dictate over the phone. If they can get a line to the newsroom, it might be necessary.
10.Your Web team must be prepared for this kind of crisis reporting.
FTC Attempts to Regulate Social Media!
A recent article by Tameka Kee of Forbes.com, states that the Federal Trade Commission is now "moving to regulate social-media advertising." Sounds necessary right? If it were only that simple...
The FTC is not only working on a plan of action to regulate social-media advertising, it already has some rather harsh ideas of what this plan should be. For example, companies would get sued for stating that a product is good, even if it's not and bloggers would no long be able to make money off of pay-per-review posts.
The most appalling of these proposed guidelines comes from this report: "Word-of-mouth marketing is not exempt from the laws of truthful advertising," Richard Cleland, the assistant director for the FTC’s division of advertising practices.
The point of the new model of communications is that "consumers" now have an open forum to express their opinions and ideas. They are now able tell advertisers and companies what they do and do not like about products and images. Although I do agree that there should be regulations on online advertising, it is archaic and oppressive to propose the guidelines discussed in this Forbes.com article.
The FTC is not only working on a plan of action to regulate social-media advertising, it already has some rather harsh ideas of what this plan should be. For example, companies would get sued for stating that a product is good, even if it's not and bloggers would no long be able to make money off of pay-per-review posts.
The most appalling of these proposed guidelines comes from this report: "Word-of-mouth marketing is not exempt from the laws of truthful advertising," Richard Cleland, the assistant director for the FTC’s division of advertising practices.
The point of the new model of communications is that "consumers" now have an open forum to express their opinions and ideas. They are now able tell advertisers and companies what they do and do not like about products and images. Although I do agree that there should be regulations on online advertising, it is archaic and oppressive to propose the guidelines discussed in this Forbes.com article.
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