A recent article by Tameka Kee of Forbes.com, states that the Federal Trade Commission is now "moving to regulate social-media advertising." Sounds necessary right? If it were only that simple...
The FTC is not only working on a plan of action to regulate social-media advertising, it already has some rather harsh ideas of what this plan should be. For example, companies would get sued for stating that a product is good, even if it's not and bloggers would no long be able to make money off of pay-per-review posts.
The most appalling of these proposed guidelines comes from this report: "Word-of-mouth marketing is not exempt from the laws of truthful advertising," Richard Cleland, the assistant director for the FTC’s division of advertising practices.
The point of the new model of communications is that "consumers" now have an open forum to express their opinions and ideas. They are now able tell advertisers and companies what they do and do not like about products and images. Although I do agree that there should be regulations on online advertising, it is archaic and oppressive to propose the guidelines discussed in this Forbes.com article.
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